Indulgence as self-reward for prior shopping restraint: A justification-based mechanism☆

Indulgence as self-reward for prior shopping restraint: A justification-based mechanism

This research investigates the effects of refraining from a purchase temptation at one point in time on choices made at a subsequent opportunity to purchase or consume a tempting product. Four experiments involving scenarios and real decisions demonstrate that the salience of restraint at a prior impulse buying opportunity causes consumers to reward themselves subsequently by choosing indulgenc...

Self-Rewards for Prior Shopping Restraint 1 Running Head: SELF-REWARDS FOR PRIOR SHOPPING RESTRAINT Indulgence as Self-Reward for Prior Shopping Restraint: A Justification-Based Mechanism

This research investigates the effects of refraining from a purchase temptation at one point in time on choices made at a subsequent opportunity to purchase or consume a tempting product. Four experiments involving scenarios and real decisions demonstrate that the salience of restraint at a prior impulse buying opportunity causes consumers to reward themselves subsequently by choosing indulgenc...

The Doctrine of Prior Restraint

Self-Affirmation Activates the Ventral Striatum: A Possible Reward-Related Mechanism for Self-Affirmation.

Self-affirmation (reflecting on important personal values) has been shown to have a range of positive effects; however, the neural basis of self-affirmation is not known. Building on studies showing that thinking about self-preferences activates neural reward pathways, we hypothesized that self-affirmation would activate brain reward circuitry during functional MRI (fMRI) studies. In Study 1, w...

sexual dysfunction during as a justification for continued drug use

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